My Lighting Obsession

Since this blog is a glorified journal for me, I thought I’d share something that I’m very passionate about. Lighting has been a huge part of my life for as long as I can remember. Even metaphors and symbols of light are so important and impactful for me. Lighting is one of the only things…

Brand Identity and Drafting

Voice Statement: My main brand objectives are to truthfully represent who I am, show my morals through the way I live and what I post, and to create engaging content. To rebrand my blog and Instagram, I want to create content that portrays those things and keep a consistent, bright, clean, and engaging environment across…

Reverse Engineer Post: Poppy Deyes

I chose to “Reverse Engineer” Poppy Deyes’ brand because it’s the kind of direction I want to take my brand, more of a lifestyle almost journal-like brand. What are the brand design strengths? The brand is clearly tailored to three specific areas: Travel, Food, and Lifestyle. Her website and social media outlets, like Instagram, all…

Personal Manifesto

My social media objectives are to truthfully represent who I am, show my morals through the way I live and what I post, and to create engaging content. I feel the need to truthfully represent who I am because so many people on social media nowadays just want to portray the best parts of themselves…

Victoria Beach 08.07.17

Today we went to Victoria Beach in Laguna Beach. My cousins and Aunt from Lake Elsinore drove ‘over the hill’ to come with me. And let me just tell you, we had a blast!   To the right are the hooligans. First we have Daran, the 12 year-old dab-er. I’ve been his favorite cousin since…