Brand Identity and Drafting

Voice Statement:

My main brand objectives are to truthfully represent who I am, show my morals through the way I live and what I post, and to create engaging content. To rebrand my blog and Instagram, I want to create content that portrays those things and keep a consistent, bright, clean, and engaging environment across those platforms. I think I have a good start but there’s definitely room for improvement. 

Screen Shot 2018-02-07 at 10.26.03 PMScreen Shot 2018-02-07 at 10.26.31 PM

Now that I have created the identity for this brand, I can plan out the process…

Branding Production Plan-01

Brand Logo Sketches:

Since my brand will be more of a lifestyle brand, I got to thinking…lifestyle…life…living things…leaves! So I wanted to incorporate some sort of leaf/green into my design. I would love any feedback on which one I should use or what one fits my objective best!

Logo Sketches

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